Rob Johnson

Thinking about “low cost traffic acquisition”

Saw this comment on Fred Wilson’s post about the power of small web teams combined with the distributed magaphone of the web to generate outsize revenue on small costs. I think there’s some real insight into Steve’s point about one of the fundamental success factors of a startup is low cost traffic acquisition. Thinking hard about what that looks like for EventVue…

and isn’t the big secret to zynga’s success that they brilliantly arrived first on facebook app opportunity? honestly, if the same people launched the same zynga games and apps and stratgies today (rather than figuring out how to get first in line before facebook opened to third party apps) would zynga be as successful? i seriously doubt it - because their traffic acquisition costs are so wonderfully low, a situation almost impossible to replicate

for me this is the single biggest strategic need for new media startups — low cost traffic acquisition. everything else is a commodity (including brilliant app or content ideas)