14th
Betaworks founder on Social Distribution Networks
I’m spending a large number of my brain cycles recently thinking about “social distribution networks”. Each day that I spend in startup world I feel more and more that we’re at a major inflection point in the history of media. When hundreds of 140 character thoughts from my friends get more of my attention than all the news giants of the past combined, something is changing.
If you sense the same thing, you should read John Borthwick’s essay (and the comments) on Social Distribution Networks. We’ve been using the same term for the past month or so in the EventVue office a bit differently, but John really uncovers a lot of the power in this new distribution model. One favorite quote:
Today there seems to be a new distribution model that is emerging. One that is based on people’s ability to publically syndicate and distribute messages — aka content — in an open manner. This has been a part of the internet since day one — yet now its emerging in a different form — its not pages, its streams, its social and so its syndication. The tools serve to produce, consume, amplify and filter the stream.
Go read the whole essay.
